{"id":13988,"date":"2021-10-14T14:37:30","date_gmt":"2021-10-14T12:37:30","guid":{"rendered":"https:\/\/blog.laval-virtual.com\/glossary\/eye-tracking\/"},"modified":"2021-10-14T14:41:15","modified_gmt":"2021-10-14T12:41:15","slug":"eye-tracking","status":"publish","type":"glossary","link":"https:\/\/blog.laval-virtual.com\/en\/glossary\/eye-tracking\/","title":{"rendered":"Eye-tracking"},"content":{"rendered":"<p><strong><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;The eye-tracking technology tracks and follows the eye movements of a user.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/eye-tracking\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Eye-tracking<\/a><\/strong> allows to detect and follow the eye movements of a user. It is a technology initially used in scientific research and in the field of marketing. In <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;Virtual reality immerses the user, with a VR headset, in a 3D computer-generated virtual environment.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/virtual-reality\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>virtual reality<\/a>, <strong>eye-tracking<\/strong> allows to know where the user has looked, where in the virtual environment he has paid the most attention. This is useful data for advertisers and trainers in particular. <strong>Eye-tracking<\/strong> can also be used to create more realistic virtual reality experiences, such as reproducing eye movement on an avatar. It is also an interesting technology to build more natural interactions, by triggering commands with the eyes. Finally, combined with foveal rendering, <strong>eye-tracking<\/strong> allows to have an image rendering close to the human eye.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The eye-tracking technology tracks and follows the eye movements of a user.<\/p>\n","protected":false},"author":3,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-13988","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eye-tracking - Le Blog de Laval Virtual I Actus VR\/AR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/eye-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eye-tracking - 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