{"id":11267,"date":"2020-11-17T10:54:27","date_gmt":"2020-11-17T09:54:27","guid":{"rendered":"https:\/\/blog.laval-virtual.com\/?p=11267"},"modified":"2021-01-20T15:24:05","modified_gmt":"2021-01-20T14:24:05","slug":"immersive-storming-brainstorming-in-virtual-reality","status":"publish","type":"post","link":"https:\/\/blog.laval-virtual.com\/en\/immersive-storming-brainstorming-in-virtual-reality\/","title":{"rendered":"Immersive storming: brainstorming in virtual reality"},"content":{"rendered":"

Many virtual reality<\/a> applications allow designers to think about the design of their product in a fully virtual environment. More intuitive, but also a booster of creativity and ideas, virtual reality has entered the world of CAD. Marie-Pierre Verrier, from Institut Arts et Métiers of Laval, tells us about the emergence of <\/strong>immersive storming<\/strong><\/em>: the art of brainstorming with a VR headset.<\/strong><\/p>\n\n\n\n

Brainstorming and its lesser known little brothers…<\/h2>\n\n\n\n

Let your creativity and imagination speak for itself, express your ideas freely<\/strong> in meetings, or during a collaborative project… You already know the principle? Yes, it’s called brainstorming. However, you will surely learn that this technique was invented in 1940 by Alex Osborn, an Americain publicist in his quest for future clients. <\/p>\n\n\n\n

This technique, almost democratic<\/strong>, is often used in companies nowadays and has been adapted over the years depending of the type of users. Brainstorming became brainwritting to avoid the negative effects that public speaking have on some people. Today, many of us have experienced the post-it wall exercise at least once. Then, the body storming was able to take advantage of the more creative tendency of people when they are on the move, active and standing. And for those who like to take up challenges, the challenge-storming exploits the mechanisms of motivation<\/strong> through competition of cooperation.<\/p>\n\n\n\n

Immersive storming: an ideation booster<\/h2>\n\n\n\n

These methods, which are now thought to be well established and believed to be at the height of their effectiveness, nevertheless have new perspectives with the current development of emerging technologies. Simon Richir<\/a> and Sylvain Fleury<\/a>, specialists in Virtual Reality for industry, are introducing the expression « Immersive Stroming »<\/strong> which refers to the practice of ideation with an Augmented or Virtual Reality<\/a> headset. The research works carried out within the Presence & Innovation team of Arts et Métiers of Laval<\/a> tend to recommend the use of immersive storming for any company or structure wishing to generate and optimise its innovation<\/strong>. Experiences has shown that the visual stimulation through Virtual Reality is also a way to boost creativity of users (Fleury et al., 2020). It has the advantage of greater involvement<\/strong>, an easier immersion in the imagination. You imagine yourself in a mountain environment and the VR takes you there!<\/p>\n\n\n\n