{"id":11852,"date":"2021-01-26T14:24:45","date_gmt":"2021-01-26T13:24:45","guid":{"rendered":"https:\/\/blog.laval-virtual.com\/?p=11852"},"modified":"2021-10-15T10:15:25","modified_gmt":"2021-10-15T08:15:25","slug":"a-journey-of-innovation-innovation-rocks-and-the-manufacturing-industry","status":"publish","type":"post","link":"https:\/\/blog.laval-virtual.com\/en\/a-journey-of-innovation-innovation-rocks-and-the-manufacturing-industry\/","title":{"rendered":"A Journey of Innovation: innovation.rocks and the manufacturing industry"},"content":{"rendered":"<p class=\"has-text-color has-very-dark-gray-color\"><b>What&rsquo;s an innovative way to present a product? To catch the attention of clients and support them while choosing the right device? How to upgrade a normal print calendar to an entertaining and helpful tool? And how to announce events in a digital world? These were the big questions that started the ongoing journey of innovation.rocks and the manufacturer Carl ZEISS. For innovation.rocks, exhibitor at <a href=\"https:\/\/blog.laval-virtual.com\/en\/vrdays-is-shaping-the-world-of-tomorrow\/\">VRDays Europe 2020<\/a>, the answer to all these questions was clear: <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;Augmented reality is a technology allowing the integration of 3D digital elements in the real environment.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/augmented-reality\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Augmented Reality<\/a>.<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The start of a digital adventure: webAR<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Every year <\/span><a href=\"https:\/\/www.zeiss.com\/corporate\/int\/about-zeiss.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Carl ZEISS<\/span><\/a><span style=\"font-weight: 400;\"> publishes a print calendar for its employees and partners in order to announce events or product releases of the brand. But it was time to upgrade this one-dimensional print product and that&rsquo;s where <\/span><a href=\"http:\/\/innovation.rocks\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">innovation.rocks<\/span><\/a><span style=\"font-weight: 400;\"> came into play: By connecting the analog with the digital world, innovation.rocks managed to transform the calendar into a tool that can be experienced in reality and in virtual dimensions.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/innovation-rocks.com\/project\/carl-zeiss-webar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>The ZEISS Diary webAR<\/b><\/a><span style=\"font-weight: 400;\"> is a web-based app that interacts with the printed calendar and <strong>extends many pages with virtual content<\/strong>. Implemented QR codes lead to multimedia extensions that are accessible via the browser on every smartphone or tablet thanks to the webAR technology by <\/span><a href=\"https:\/\/www.8thwall.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">8th Wall<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p>But the true highlight of the webAR experience is the animated 3D Avatar that got adapted to the real-life brand ambassador &ldquo;Jay&rdquo;, who introduces the application and gives insights into metrology in three different languages, so that all ZEISS employees around the globe can discover their 2020 calendar in a whole new way. It&rsquo;s the AR Avatars role to announce highlights, events and product releases that are planned for the year &ndash; highlights just like the ZEISS AR Metrology app&hellip;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From webAR to native application: product presentation 2.0&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"2160\" src=\"https:\/\/blog.laval-virtual.com\/wp-content\/uploads\/2021\/01\/Metrology_app_inr.jpg\" alt=\"\" class=\"wp-image-11781\"\/><figcaption>The ZEISS AR Metrology App in action<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/innovation-rocks.com\/project\/zeiss-ar-metrology\/\"><b>ZEISS AR Metrology<\/b><\/a><span style=\"font-weight: 400;\"> app was the next milestone on the journey of innovation.rocks and its client that was planned to be announced via the webAR calendar all the way: The own native Augmented Reality app for the company allows to experience the measuring equipment interactively <strong>by placing the virtual versions of the devices into the real environment<\/strong>. Special hotspots offer additional information and deeper insights into the technological standard of the products. One great benefit of the native app is the option to extend the portrayed products with every newly published device in the future &ndash; a very effective, never-ending story.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Journey to be continued&hellip;<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The application was also part of the &ldquo;<\/span><a href=\"https:\/\/www.zeiss.co.uk\/metrology\/campaigns\/innovation-rocks.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Innovation Rocks<\/span><\/a><span style=\"font-weight: 400;\">&rdquo;-campaign ZEISS started in 2020 to give a detailed overview of its products, upcoming innovations and highlights like the <\/span>AR Metrology App<span style=\"font-weight: 400;\"> in form of four extensive videos. But the journey isn&rsquo;t over here. innovation.rocks and Carl ZEISS have just started. What <strong>new challenges<\/strong> will 2021 bring? Which new innovations will be published? Only time will show.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shaping new worlds since 2005<\/h2>\n\n\n\n<p><a href=\"https:\/\/innovationrocks.atlassian.net\/wiki\/spaces\/GEN\/pages\/1808302355\/About+innovation.rocks\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">innovation.rocks<\/span><\/a><span style=\"font-weight: 400;\"> &ndash; an <strong>award-winning XR agency<\/strong> with a name that stands symbolically for its solutions. With more than 12 years of experience in the development of Augmented Reality and <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;Virtual reality immerses the user, with a VR headset, in a 3D computer-generated virtual environment.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/virtual-reality\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Virtual Reality<\/a> contents a whole collection of projects has been developed for companies all around the globe. Aiming to enhance brand awareness, customer engagement and business growth for its clients, innovation.rocks acts as consultant and tech-enabler of emerging technologies for global player like Porsche, Konica Minolta, Bentley, Carl Zeiss, Vorwerk, Audi and many more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&rsquo;s an innovative way to present a product? To catch the attention of clients and support them while choosing the right device? How to upgrade a normal print calendar to an entertaining and helpful tool?&hellip;<\/p>\n","protected":false},"author":3,"featured_media":11779,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[444,473],"tags":[201,203,355,501,535,599],"class_list":["post-11852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vr-days-en","category-news-en","tag-realite-augmentee","tag-industrie","tag-vr-days","tag-augmented-reality","tag-vr-days-2020","tag-industry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Journey of Innovation: innovation.rocks and the manufacturing industry - Le Blog de Laval Virtual I Actus VR\/AR<\/title>\n<meta name=\"description\" content=\"innovation.rocks and Carl ZEISS have collaborated together on an Augmented Reality project to replace the company&#039;s traditional printed calendar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.laval-virtual.com\/en\/a-journey-of-innovation-innovation-rocks-and-the-manufacturing-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Journey of Innovation: innovation.rocks and the manufacturing industry - Le Blog de Laval Virtual I Actus VR\/AR\" \/>\n<meta property=\"og:description\" content=\"innovation.rocks and Carl ZEISS have collaborated together on an Augmented Reality project to replace the company&#039;s traditional printed calendar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.laval-virtual.com\/en\/a-journey-of-innovation-innovation-rocks-and-the-manufacturing-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Blog de Laval Virtual I Actus VR\/AR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pg\/lavalvirtual\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-26T13:24:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-15T08:15:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.laval-virtual.com\/wp-content\/uploads\/2021\/01\/Zeiss_Diary_webAR_inr.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1022\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"L\u00e9a Paule\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@leaaple\" \/>\n<meta name=\"twitter:site\" content=\"@lavalvirtual\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie Thies\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.laval-virtual.com\/en\/a-journey-of-innovation-innovation-rocks-and-the-manufacturing-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.laval-virtual.com\/en\/a-journey-of-innovation-innovation-rocks-and-the-manufacturing-industry\/\"},\"author\":{\"name\":\"L\u00e9a Paule\",\"@id\":\"https:\/\/blog.laval-virtual.com\/#\/schema\/person\/2a381c8330ab91e22c1d503c23ddec17\"},\"headline\":\"A Journey of Innovation: innovation.rocks and the manufacturing industry\",\"datePublished\":\"2021-01-26T13:24:45+00:00\",\"dateModified\":\"2021-10-15T08:15:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.laval-virtual.com\/en\/a-journey-of-innovation-innovation-rocks-and-the-manufacturing-industry\/\"},\"wordCount\":569,\"publisher\":{\"@id\":\"https:\/\/blog.laval-virtual.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.laval-virtual.com\/en\/a-journey-of-innovation-innovation-rocks-and-the-manufacturing-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.laval-virtual.com\/wp-content\/uploads\/2021\/01\/Zeiss_Diary_webAR_inr.png\",\"keywords\":[\"realite augmentee\",\"industrie\",\"vr days\",\"augmented reality\",\"vr days 2020\",\"industry\"],\"articleSection\":[\"VR Days\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.laval-virtual.com\/en\/a-journey-of-innovation-innovation-rocks-and-the-manufacturing-industry\/\",\"url\":\"https:\/\/blog.laval-virtual.com\/en\/a-journey-of-innovation-innovation-rocks-and-the-manufacturing-industry\/\",\"name\":\"A Journey of Innovation: innovation.rocks and the manufacturing industry - 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