{"id":14954,"date":"2023-03-27T16:54:57","date_gmt":"2023-03-27T14:54:57","guid":{"rendered":"https:\/\/blog.laval-virtual.com\/?p=14954"},"modified":"2024-04-26T12:34:11","modified_gmt":"2024-04-26T10:34:11","slug":"pico-hardware-vr-headsets","status":"publish","type":"post","link":"https:\/\/blog.laval-virtual.com\/en\/pico-hardware-vr-headsets\/","title":{"rendered":"How PICO became a major player in the global VR hardware landscape"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Founded in 2015, PICO immediately specialized in the development of <\/span><a href=\"https:\/\/blog.laval-virtual.com\/en\/standalone-virtual-reality-headsets-and-their-uses\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">all-in-one VR headsets<\/span><\/a><span style=\"font-weight: 400;\"> for the enterprise market. Seven years later, they entered the consumer market with the PICO 4 headset, directly competing with the Meta Quest, and expanded its offerings in enterprise with the PICO 4 Enterprise. PICO intends to disrupt the VR hardware global landscape by building an integrated XR platform that inspires the community and empowers developers, creators, and businesses. PICO is exhibiting at Laval Virtual on April 12-14, 2023.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VR headsets with state of the art technology<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">R&amp;D holds an important place at PICO, which is innovating every year to launch the most advanced VR headsets of the market. Their headsets are equipped with <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;The eye-tracking technology tracks and follows the eye movements of a user.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/eye-tracking\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>eye-tracking<\/a>, face-tracking and <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;Hand-tracking allows a user to interact in a virtual environment without controllers.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/hand-tracking\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>hand-tracking<\/a> technologies. The PICO 4 Enterprise reflects this technological ambition, as the brand&rsquo;s most advanced headset yet, and which &ldquo;<\/span><b><i>really sets a new standard in VR<\/i><\/b><span style=\"font-weight: 400;\">&rdquo;, according to Aliz&eacute; Amrani, PICO EMEA Enterprise Marketing Manager. &ldquo;<\/span><i><span style=\"font-weight: 400;\">And for sure, we are continuing to invest in R&amp;D for new kinds of headsets, which we are looking forward to<\/span><\/i><span style=\"font-weight: 400;\">&rdquo;.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">PICO&rsquo;s next target: <\/span><b><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;Mixed reality allows to integrate 3D objects into the real world in the form of interactive holograms. It&amp;#039;s more immersive than augmented reality.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/mixed-reality\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>mixed reality<\/a><\/b><span style=\"font-weight: 400;\">. &ldquo;<\/span><i><span style=\"font-weight: 400;\">We notice that the need for mixed-reality is increasing in the enterprise market<\/span><\/i><span style=\"font-weight: 400;\">&rdquo;, explains Aliz&eacute; Amrani. They started to work on this big piece with its PICO 4 Enterprise headset. The RGB camera allows the user to see his real environment. &ldquo;<\/span><i><span style=\"font-weight: 400;\">We are still continuing to add improvements. We are confident these additions will be very helpful for businesses.<\/span><\/i><span style=\"font-weight: 400;\">&rdquo;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-container\"><iframe loading=\"lazy\" title=\"Introducing PICO 4 Enterprise&#65372;4th generation 6DoF All-in-One VR headset made for businesses\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/s5atOS6EeIg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">PICO, here to &ldquo;serve the needs of enterprise&rdquo;<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With its headsets, PICO wants to seduce professionals that wish to integrate <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;Virtual reality immerses the user, with a VR headset, in a 3D computer-generated virtual environment.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/virtual-reality\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>virtual reality<\/a> in their process. &ldquo;<\/span><i><span style=\"font-weight: 400;\">Our VR headsets are used for a wide range of enterprise use cases including training, 3D design, collaboration, education, healthcare<\/span><\/i><span style=\"font-weight: 400;\">&rdquo;, specifies Aliz&eacute; Amrani. But it&rsquo;s also about aiming at everyone: &ldquo;<\/span><i><span style=\"font-weight: 400;\">We want to make sure that our technology is <\/span><\/i><b><i>accessible to as many businesses as possible<\/i><\/b><span style=\"font-weight: 400;\">&rdquo;.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a complement to its headsets, <\/span><a href=\"https:\/\/business.picoxr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PICO offers various solutions<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><b>help companies implement virtual reality<\/b><span style=\"font-weight: 400;\">. &ldquo;<\/span><i><span style=\"font-weight: 400;\">PICO Business Suite is definitely a very useful tool for them to better manage their VR contents within multiple headsets at the same time<\/span><\/i><span style=\"font-weight: 400;\">&rdquo;. There is also the PICO Business Store that provides immersive contents in education, healthcare and training sectors. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partner use cases and exclusive announcements at Laval Virtual 2023<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A handful of partners using the PICO headsets will be on the booth at Laval Virtual 2023. &ldquo;<\/span><i><span style=\"font-weight: 400;\">This year, we will have a booth with several demos showcasing a range of applications and use cases<\/span><\/i><span style=\"font-weight: 400;\">&rdquo;, explains Aliz&eacute; Amrani. The demos shown cover the training, healthcare, entertainment and culture sectors. <\/span>Visitors will be able to test the PICO 4 Enterprise (equipped with eye tracking, face tracking, hand tracking and a camera for mixed reality), but also the PICO Neo 3 Pro and Neo 3 Pro Eye equipped with the eye tracking technology developed by Tobii.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Last year, PICO chose Laval Virtual to announce the launch of their new headset, the Pico Neo 3 Link. This year, it has <\/span><b>exclusive surprises<\/b><span style=\"font-weight: 400;\"> in store for us. &ldquo;<\/span><i><span style=\"font-weight: 400;\">We have some very exciting launches coming up for PICO!<\/span><\/i><span style=\"font-weight: 400;\">&rdquo;. To know everything about these announcements, do not miss the presentation on April 12th as part of the &ldquo;Immersive Digital Learning&rdquo; session.<\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/laval-virtual.com\/en\/ticketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Discover the best of VR\/AR<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Founded in 2015, PICO immediately specialized in the development of all-in-one VR headsets for the enterprise market. Seven years later, they entered the consumer market with the PICO 4 headset, directly competing with the Meta&hellip;<\/p>\n","protected":false},"author":1,"featured_media":14975,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[460,477],"tags":[481,489,494,653,654],"class_list":["post-14954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware-en","category-portrait-en","tag-realite-virtuelle-en","tag-virtual-reality","tag-hardware-en","tag-casque-en","tag-headset"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How PICO became a major player in the global VR hardware landscape<\/title>\n<meta name=\"description\" content=\"PICO is now a serious competitor to Meta on the global VR hardware market with their headsets 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