{"id":18151,"date":"2025-03-03T10:31:00","date_gmt":"2025-03-03T09:31:00","guid":{"rendered":"https:\/\/blog.laval-virtual.com\/?p=18151"},"modified":"2025-03-17T11:58:38","modified_gmt":"2025-03-17T10:58:38","slug":"ls-group-xr-retail-commerce","status":"publish","type":"post","link":"https:\/\/blog.laval-virtual.com\/en\/ls-group-xr-retail-commerce\/","title":{"rendered":"LS STUDIO reinforces its XR and immersive 3D vision of 2025 with SmartPixels"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">LS STUDIO is the LS GROUP division dedicated to <\/span><b>XR<\/b><span style=\"font-weight: 400;\"> (<\/span><b>Extended Reality<\/b><span style=\"font-weight: 400;\">) solutions applied to <\/span><b>marketing and sales<\/b><span style=\"font-weight: 400;\">. In a world where customer experience has become a key differentiator, LS STUDIO is revolutionizing how products are presented, configured, and sold by leveraging<\/span><b> real-time 3D<\/b><span style=\"font-weight: 400;\">, <\/span><b><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;Augmented reality is a technology allowing the integration of 3D digital elements in the real environment.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/augmented-reality\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>augmented reality<\/a><\/b><span style=\"font-weight: 400;\"> (AR), <\/span><b><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;Virtual reality immerses the user, with a VR headset, in a 3D computer-generated virtual environment.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/virtual-reality\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>virtual reality<\/a><\/b><span style=\"font-weight: 400;\"> (VR), and photorealistic rendering technologies. LS GROUP is exhibiting at Laval Virtual on April 9-11, 2025.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>A strategic transformation to reinvent the product experience<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The year 2025 is a turning point for <\/span><a href=\"https:\/\/www.ls-group.fr\" target=\"_blank\" rel=\"noopener\"><b>LS Group<\/b><\/a><span style=\"font-weight: 400;\">, a key player in the world of 3D immersive and XR. After acquiring <\/span><a href=\"https:\/\/www.smartpixels.fr\/\" target=\"_blank\" rel=\"noopener\"><b>SmartPixels<\/b><\/a><span style=\"font-weight: 400;\">, specialized in <\/span><b>product visualization<\/b><span style=\"font-weight: 400;\"> for retail, e-commerce and the luxury market, LS Group is restructuring its offer to meet new market challenges.<\/span><\/p>\n\n\n\n<p>This merger resulted in the creation of two entities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>LS STUDIO<\/b><span style=\"font-weight: 400;\">: Specialized in highlighting products with 3D configurators, VR\/AR experiences and photorealistic rendering. <\/span><\/li>\n\n\n\n<li><b>LS INDUSTRY<\/b><span style=\"font-weight: 400;\">: Dedicated to XR solutions for industry that optimize production, training and maintenance, with proprietary softwares and plugins. (<\/span><strong><a href=\"https:\/\/www.xrsuite.fr\/\" target=\"_blank\" rel=\"noopener\">XR suite<\/a><\/strong><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">For this edition of Laval Virtual, LS Groupe focuses on presenting LS STUDIO, in order to assert its ambition to redefine <\/span><b>immersive experiences for retail <\/b><span style=\"font-weight: 400;\">and e-commerce.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>A stronger offer with SmartPixels: 3D for luxury products and retail<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Renown for its real-time 3D product customization solutions, SmartPixels brings a valuable expertise to LS GROUP. This acquisition takes the <\/span><b>creation of immersive digital experiences<\/b><span style=\"font-weight: 400;\"> even further.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&ldquo;<\/span><i><span style=\"font-weight: 400;\">With SmartPixels, our ability to offer tailor-made solutions for premium brands is stronger. <\/span><\/i><b><i>XR innovation for retail<\/i><\/b><i><span style=\"font-weight: 400;\"> is an opportunity for infinite personalization and reduced e-commerce returns, while improving customer engagement<\/span><\/i><span style=\"font-weight: 400;\">&rdquo;, Bertrand Piquard, CEO of LS GROUP, explains. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This strategy is part of a wider trend of 2025: a growing demand for immersive digital interactions and <\/span><b>more fluid customer paths<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>A must-see booth at Laval Virtual 2025<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">At LS STUDIO&rsquo;s booth, visitors will discover the latest innovations for interactive 3D configurators, VR\/AR experiences and ultra-realistic visual contents. Exclusive demonstrations will show how these technologies are <\/span><b>transforming the customer engagement<\/b><span style=\"font-weight: 400;\"> and the shopping experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Julien Berta, CTO of LS GROUP, adds: &ldquo;<\/span><i><span style=\"font-weight: 400;\">We developed <a href=\"https:\/\/blog.laval-virtual.com\/en\/xr-and-virtual-worlds-what-opportunities-for-brands\/\" target=\"_blank\" rel=\"noopener\">tools so that brands can offer<\/a> a <\/span><\/i><b><i>unique immersive experience<\/i><\/b><i><span style=\"font-weight: 400;\"> to their clients. The 3D interaction with products is becoming an essential standard for retail and e-commerce.<\/span><\/i><span style=\"font-weight: 400;\">&rdquo;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>LS STUDIO: XR innovation for products<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">LS STUDIO focuses on the product, using 3D and XR to offer innovative tools to marketing and sales services. Thanks to interactive configurators, photorealistic visualization and immersive experience, LS STUDIO helps <\/span><b>brands transform their approach to customers<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For its part, SmartPixels has worked with luxury brands to develop interactive product configurators, optimizing customer engagement and reducing e-commerce returns. SmartPixels developed &ldquo;Comme un Gant&rdquo; &ndash; French for &ldquo;Like a Glove&rdquo; &ndash;, a tailor-made solution for clients to <\/span><b>virtually test fashion accessories<\/b><span style=\"font-weight: 400;\"> and optimize their decision before buying. The brand Chlo&eacute; used SmartPixels&rsquo; technologies to digitize its collections with interactive and innovative AR experiences.<\/span><\/p>\n\n\n\n<p>SmartPixels also designed for Church&rsquo;s a tool for digital visualization of shoes in 3D, to offer an immersive experience for in-store and online customers.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Among its projects, LS GROUP is working with Airbus for immersive visualization of the cockpits in virtual reality. LS GROUP also collaborated with Alpine to develop a car configurator application so that clients can customize their vehicle before buying it. LS GROUP worked with Arianespace to create immersive simulations to present their space launchers and <\/span><b>improve staff technical training<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>The future of immersive 3D according to LS GROUP<\/b><\/h2>\n\n\n\n<p>According to the 2025 perspectives of LS Group, five major trends will transform the field:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Hyper-customized 3D<\/b><span style=\"font-weight: 400;\">: ever more individualized experiences.<\/span><\/li>\n\n\n\n<li><b>Boom in immersive commerce<\/b><span style=\"font-weight: 400;\">: AR and VR are becoming standards for online sales.<\/span><\/li>\n\n\n\n<li><b>Digital twins in retail:<\/b><span style=\"font-weight: 400;\"> for better anticipation of needs. <\/span><\/li>\n\n\n\n<li><b>Optimizing industrial processes with XR<\/b><span style=\"font-weight: 400;\">: costs reduction and productivity gains. <\/span><\/li>\n\n\n\n<li><b>A more sustainable, eco-friendly XR<\/b><span style=\"font-weight: 400;\">: reducing the impacts with more energy-efficient solutions. <\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">CEO of LS GROUP concludes: &ldquo;XR and 3D tools are no longer a trend, they are becoming a standard. Brands that want to stay ahead of the game must seize the opportunity without delay. Our mission is to help them in this change with <\/span><b>innovative and sustainable solutions<\/b><span style=\"font-weight: 400;\">.&rdquo;<\/span><\/p>\n\n\n\n<p>Let&rsquo;s meet at Laval Virtual 2025 to discover how LS STUDIO is redefining the product experience with cutting-edge immersive solutions.<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-153603148902\" style=\"max-width:100%; max-height:100%; width:800px;height:200px\" data-hubspot-wrapper-cta-id=\"153603148902\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKelQYskFYqH5tMxZPUrz2rxySl5hsN03%2BxptXRX1vVmumj5k3iLTQMLKUVfW9OLElzWXjvHQNj7%2FOXN33LOKEXM7KgfZhMuJ1ylcejYLo%2BNQ46AmoM4%2F%2FyXckYZUDJwzz2sNY4J7Hh%2B%2F%2BAhNeNMDeHxL5IQ1UAwLbg8KkD&amp;webInteractiveContentId=153603148902&amp;portalId=3968235\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Pub Blog (4)\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3968235\/interactive-153603148902.png\" style=\"height: 100%; width: 100%; object-fit: fill\" onerror=\"this.style.display='none'\"\/>\n  <\/a>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LS STUDIO is the LS GROUP division dedicated to XR (Extended Reality) solutions applied to marketing and sales. In a world where customer experience has become a key differentiator, LS STUDIO is revolutionizing how products&hellip;<\/p>\n","protected":false},"author":1,"featured_media":18136,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[459,469,477],"tags":[481,499,667,756,786],"class_list":["post-18151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-virtual-reality","category-portrait-en","tag-realite-virtuelle-en","tag-realite-augmentee-en","tag-retail-en","tag-laval-virtual-2025-en","tag-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>XR, VR, AR and 3D technologies transformed by LS STUDIO - Le Blog de Laval Virtual I Actus VR\/AR<\/title>\n<meta name=\"description\" content=\"Discover how LS GROUP 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