{"id":18699,"date":"2025-04-04T12:54:17","date_gmt":"2025-04-04T10:54:17","guid":{"rendered":"https:\/\/blog.laval-virtual.com\/?p=18699"},"modified":"2025-04-04T12:55:02","modified_gmt":"2025-04-04T10:55:02","slug":"amvalor-research-institute-vr-ar","status":"publish","type":"post","link":"https:\/\/blog.laval-virtual.com\/en\/amvalor-research-institute-vr-ar\/","title":{"rendered":"AMVALOR Connects VR\/AR Innovation with Businesses"},"content":{"rendered":"<p>A key player in research and<strong> innovation<\/strong> in<strong> immersive technologies<\/strong>, AMVALOR will be exhibiting at the Laval Virtual <strong>VR\/AR<\/strong> event on April 9-11, 2025. The research institute, located throughout France, will be presenting its missions and actions to connect the world of <strong>research<\/strong> with business. A number of students will also be on hand to talk about the training courses in <strong><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;Virtual reality immerses the user, with a VR headset, in a 3D computer-generated virtual environment.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/virtual-reality\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>virtual reality<\/a><\/strong> and <strong>3D<\/strong>. We spoke to Benjamin Poussard, Research Engineer and AMVALOR Manager at the Institut Arts et M&eacute;tiers de Laval.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can you tell us more about your company?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">AMVALOR is the promoter of Arts et M&eacute;tiers&rsquo; partnership research activities. This firm <\/span><b>facilitates relationships between laboratories and companies<\/b><span style=\"font-weight: 400;\"> that are looking for technological solutions, skills in research and industrial transfer or training for innovative projects. AMVALOR reinforces the coherence between Arts et M&eacute;tiers&rsquo; scientific and commercial activities, and gives greater visibility to the skills offered by the Arts et M&eacute;tiers network.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">AMVALOR&rsquo;s first mission is to identify companies&rsquo; needs for technological and innovation evolutions. Then, it mobilizes technical scientific and educational teams of Arts et M&eacute;tiers to develop appropriate responses. The subsidiary can rely on the 15 research laboratories of the school to conduct research partnerships, studies, measurements and tests, technology intelligence operations, or organize theme days. It coordinates, organizes and manages projects. Another major aspect of AMVALOR&rsquo;s work is to <\/span><b>encourage and assist the transfer of knowledge<\/b><span style=\"font-weight: 400;\"> from Arts et M&eacute;tiers laboratories (products, material, processes, know-how) to companies, with the help of its transfer teams and technological platforms.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Finally, AMVALOR promotes emergence and creation of startups by taking part in investment funds such as Pertinence Invest. It develops activities to valorize intellectual property of Arts et M&eacute;tiers labs (licencing, spin-off incubation, equity investments&hellip;) to <\/span><b>increase the economic impact of innovative ideas<\/b><span style=\"font-weight: 400;\"> from research studies.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Arts et Metiers institutes from Laval and Chalon-sur-Sa&ocirc;ne will be represented at Laval Virtual. For over 30 years, our institutes&rsquo; research and development teams help companies in their <\/span><b>digital transformation<\/b><span style=\"font-weight: 400;\"> and their XR technology projects. We also enabled project leaders to create their own business based on these technologies.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What will you exhibit at Laval Virtual?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Our company will be <\/span><b>at booth A63<\/b><span style=\"font-weight: 400;\"> and will present the activity of Arts et M&eacute;tiers, as well as progress on the JENII project, presenting the development of immersive, interactive digital twins for educational use.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For the Arts et M&eacute;tiers group, we&rsquo;ll be presenting our three main areas of activity: <\/span><b>research, training and innovation<\/b><span style=\"font-weight: 400;\">. On the research side, we&rsquo;ll be presenting <\/span><a href=\"https:\/\/blog.laval-virtual.com\/en\/cea-list-industry-innovation-research\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">our institutes&rsquo; research<\/span><\/a><span style=\"font-weight: 400;\"> on digital methods and user experience. On the training side, we&rsquo;ll be promoting the MTI3D (Management of 3D Interactive Technologies) and TEEF (Emerging Technologies for Education and Training) Masters. Both courses are available under apprenticeship and professionalization contracts. Finally, on the innovation front, we&rsquo;ll be presenting our support services for companies wishing to explore the new uses of XR and develop their R&amp;D (Research and Development) via the AMVALOR structure.<\/span><\/p>\n\n\n\n<p>For JENII, demonstrations will be presented, and project leaders from the Arts et M&eacute;tiers group, CNAM, CESI and CEA will be here to share their expertise and feedback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are you planning any activities or demos at your booth? <\/h2>\n\n\n\n<p>This year, we are showcasing research and engineering projects with theme areas. <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">First, JENII (interactive, immersive and digital teaching twins) will be presented with the latest updates of the <\/span><b>digital twins <\/b><span style=\"font-weight: 400;\">and feedback from teachers who use them in their lessons. This project is in partnership with the CNAM, CESI and CEA.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Besides, AMVALOR from Laval and Chalon sur Sa&ocirc;ne with their partners, Efectis lab and l&rsquo;Usinerie Partners, worked together to develop an <\/span><b>interactive and immersive simulation tool <\/b><span style=\"font-weight: 400;\">in real-time with sensory feedback in order to reproduce the realistic environment of fire flashes. This innovative project was conducted with the help and support of SDIS 71.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">PhD students from the lab will be here to present<\/span><b> their thesis topics <\/b><span style=\"font-weight: 400;\">with posters and demonstrations. Subjects like embodiment and social presence will no longer hold any secrets for you. Do you know the CIFRE (Industrial Agreements for Training through Research) package ? <\/span><a href=\"https:\/\/blog.laval-virtual.com\/en\/hrv-simulation-the-reference-in-immersive-healthcare-solutions\/\"><span style=\"font-weight: 400;\">Our partner HRV<\/span><\/a><span style=\"font-weight: 400;\"> will do us the honour to provide us with a Cycleo device to address the topic of CIFRE on motivational factors in the use of an immersive, interactive physical and cognitive stimulation device.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">2025 is also the year when we inaugurated our <\/span><b>capture platform<\/b><span style=\"font-weight: 400;\"> at the Laval Virtual Center. This platform will combine different capture equipment (motion capture, volumetric capture. Carried out by Arts et M&eacute;tiers, AMVALOR and CLARTE, this platform can guide you in any of your capture projects (preservation of technical skills, training, education, culture, etc.).&nbsp;<\/span><\/p>\n\n\n\n<p>And surprise! A mixed-reality animation will also be on offer to discover our virtual agent activities. That&rsquo;s all we can say for now&hellip;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Like every year, <\/span><b>students of our MTI3D Master&rsquo;s degree<\/b><span style=\"font-weight: 400;\"> will also exhibit a project created during a two-week hackathon. It&rsquo;s an opportunity to discover the skills acquired during our training program and to discuss with them about job opportunities or apprenticeships. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As part of this dynamic of educational innovation, we will also present the <\/span><b>new work-study Master&rsquo;s degree<\/b><span style=\"font-weight: 400;\"> : TEEF.&nbsp; The aim is to train hybrid profiles with expertise in both pedagogy (pedagogical engineering, learning neuroscience, etc.) and emerging technologies (XR, <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;Artifical intelligence is a set of computing systems programmed to reproduce human intelligence.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/artificial-intelligence\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>artificial intelligence<\/a>, etc.), to support the design and deployment of innovative training systems.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What innovation are you working on?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Two types of activity are at the heart of our concerns. At the Laboratory, part of our research focuses on the user experience in immersive virtual reality environments. Recent developments in language models are enabling us to <\/span><b>rethink human-agent interaction<\/b><span style=\"font-weight: 400;\">. This subject has two impacts on our activities. On the one hand, technological innovations are needed to enable fluid interaction with virtual agents made intelligent, and combining different fields of technical expertise. Secondly, the resulting cognitive impacts offer a new spectrum for our researchers to explore. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On a technological level, new digital methods, via <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemBody&gt;Machine learning is an advanced form of artificial intelligence, where the machine can understand, react and make predictions.&lt;\/div&gt;\"  href=\"https:\/\/blog.laval-virtual.com\/en\/glossary\/machine-learning\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>machine learning<\/a> and model reduction, enable us to envisage new representations and interactions with complex data. The Arts et M&eacute;tiers group is heavily involved in these scientific and technical skills, from digital modeling to t<\/span><a href=\"https:\/\/blog.laval-virtual.com\/en\/haption-industry-robotics-solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">he human-machine interaction<\/span><\/a><span style=\"font-weight: 400;\"> that makes use of these models.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How is your solution transforming your business field? <\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">For over 30 years, Arts et M&eacute;tiers has been shaping the <\/span><b>French and international XR landscape<\/b><span style=\"font-weight: 400;\">. On the one hand, we have the alumni of our training courses, who represent a significant proportion of the managers and technical advisors of XR companies in France.<\/span><\/p>\n\n\n\n<p>These former students, trained at Arts et M&eacute;tiers, have used their skills to create companies that are making a difference today, exploiting XR for relevant uses. These include technology companies such as CLARTE, Light and Shadows, Pixyz, Unity, ON-X, Google and Immersion, all of which have alumni from our training courses among their ranks, as well as user companies such as ALSTOM, SAFRAN, DASSAULT and VINCI, which have also called on our students to deploy these technologies in their processes.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">From an innovation point of view, <\/span><b>Arts et M&eacute;tiers has always been ahead of the game<\/b><span style=\"font-weight: 400;\"> in the creation of new algorithms, software or technologies enabling new uses in industry, training and healthcare. This has enabled the optimization of industrial processes, training in complex procedures, and also the birth of new companies equipped with technologies dedicated to their business processes.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sustainability and the environment are key topics of this century. How do you cope with these concerns in your XR technologies?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Sustainability and environment are <\/span><b>extremely complex challenges<\/b><span style=\"font-weight: 400;\"> to combine with the reality of the new technology world. The Arts et M&eacute;tiers group is very aware of these topics and conducts research and training activities about these questions, especially at the Chamb&eacute;ry institute. From the very start, we have been promoting uses that improve a situation, reduce health risks for users, or reduce the use of raw materials.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We were among the first to produce demonstrators for firefighter training, limiting the amount of fuel needed to handle extinguishers or identify smoke. We have also developed scanning and immersive training solutions, enabling users to<\/span><b> optimize material consumption<\/b><span style=\"font-weight: 400;\">, and also proposed global design and local production processes, powered by XR, and enabling the carbon footprint of a custom manufacturing project to be reduced.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We are also working with various experts in the field to <\/span><b>measure the impact of the XR<\/b><span style=\"font-weight: 400;\"> in a wide range of applications. In some cases, the impact may not be negligible, and at that point we need to ask ourselves what the benefits of such use are.<\/span><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-156261562457\" style=\"max-width:100%; max-height:100%; width:800px;height:200px\" data-hubspot-wrapper-cta-id=\"156261562457\">\r\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLI3F7lodwauaqw8BVD6fH2l7PcPUsDozjyE%2BAtvI8TD7UUBfCS8TO5WorlA1cHoRgSbj%2FkKS31RYUSEF6%2Bv9Uy9UW8VBsw%2BLBV6WthUAhOBme90dqzNIr7S4pQNjwymjaSxRwIcy7P5Fj7riFUnPHWG9lkmPSeONxMQSAhPc4jn&amp;webInteractiveContentId=156261562457&amp;portalId=3968235\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"Pub Blog (3)\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3968235\/interactive-156261562457.png\" style=\"height: 100%; width: 100%; object-fit: fill\" onerror=\"this.style.display='none'\"\/>\r\n  <\/a>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A key player in research and innovation in immersive technologies, AMVALOR will be exhibiting at the Laval Virtual VR\/AR event on April 9-11, 2025. The research institute, located throughout France, will be presenting its missions&hellip;<\/p>\n","protected":false},"author":1,"featured_media":18697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[461,474],"tags":[484,756,760],"class_list":["post-18699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-training-education","category-interview-en","tag-arts-et-metiers-en","tag-laval-virtual-2025-en","tag-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AMVALOR Connects VR\/AR Innovation with Businesses - Le Blog de Laval Virtual I Actus VR\/AR<\/title>\n<meta name=\"description\" content=\"One of AMVALOR&#039;s missions is to identify companies&#039; needs in terms of innovation. 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