LS Group is developing immersive solutions for retail, e-commerce and luxury.
Crédits photos : LS Group
LS STUDIO is the LS GROUP division dedicated to XR (Extended Reality) solutions applied to marketing and sales. In a world where customer experience has become a key differentiator, LS STUDIO is revolutionizing how products are presented, configured, and sold by leveraging real-time 3D, augmented reality (AR), virtual reality (VR), and photorealistic rendering technologies. LS GROUP is exhibiting at Laval Virtual on April 11-13, 2025.
A strategic transformation to reinvent the product experience
The year 2025 is a turning point for LS Group, a key player in the world of 3D immersive and XR. After acquiring SmartPixels, specialized in product visualization for retail, e-commerce and the luxury market, LS Group is restructuring its offer to meet new market challenges.
This merger resulted in the creation of two entities:
- LS STUDIO: Specialized in highlighting products with 3D configurators, VR/AR experiences and photorealistic rendering.
- LS INDUSTRY: Dedicated to XR solutions for industry that optimize production, training and maintenance, with proprietary softwares and plugins. (XR suite).
For this edition of Laval Virtual, LS Groupe focuses on presenting LS STUDIO, in order to assert its ambition to redefine immersive experiences for retail and e-commerce.
A stronger offer with SmartPixels: 3D for luxury products and retail
Renown for its real-time 3D product customization solutions, SmartPixels brings a valuable expertise to LS GROUP. This acquisition takes the creation of immersive digital experiences even further.
“With SmartPixels, our ability to offer tailor-made solutions for premium brands is stronger. XR innovation for retail is an opportunity for infinite personalization and reduced e-commerce returns, while improving customer engagement”, Bertrand Piquard, CEO of LS GROUP, explains.
This strategy is part of a wider trend of 2025: a growing demand for immersive digital interactions and more fluid customer paths.
A must-see booth at Laval Virtual 2025
At LS STUDIO’s booth, visitors will discover the latest innovations for interactive 3D configurators, VR/AR experiences and ultra-realistic visual contents. Exclusive demonstrations will show how these technologies are transforming the customer engagement and the shopping experience.
Julien Berta, CTO of LS GROUP, adds: “We developed tools so that brands can offer a unique immersive experience to their clients. The 3D interaction with products is becoming an essential standard for retail and e-commerce.”
LS STUDIO: XR innovation for products
LS STUDIO focuses on the product, using 3D and XR to offer innovative tools to marketing and sales services. Thanks to interactive configurators, photorealistic visualization and immersive experience, LS STUDIO helps brands transform their approach to customers.
For its part, SmartPixels has worked with luxury brands to develop interactive product configurators, optimizing customer engagement and reducing e-commerce returns. SmartPixels developed “Comme un Gant” – French for “Like a Glove” –, a tailor-made solution for clients to virtually test fashion accessories and optimize their decision before buying. The brand Chloé used SmartPixels’ technologies to digitize its collections with interactive and innovative AR experiences.
SmartPixels also designed for Church’s a tool for digital visualization of shoes in 3D, to offer an immersive experience for in-store and online customers.
Among its projects, LS GROUP is working with Airbus for immersive visualization of the cockpits in virtual reality. LS GROUP also collaborated with Alpine to develop a car configurator application so that clients can customize their vehicle before buying it. LS GROUP worked with Arianespace to create immersive simulations to present their space launchers and improve staff technical training.
The future of immersive 3D according to LS GROUP
According to the 2025 perspectives of LS Group, five major trends will transform the field:
- Hyper-customized 3D: ever more individualized experiences.
- Boom in immersive commerce: AR and VR are becoming standards for online sales.
- Digital twins in retail: for better anticipation of needs.
- Optimizing industrial processes with XR: costs reduction and productivity gains.
- A more sustainable, eco-friendly XR: reducing the impacts with more energy-efficient solutions.
CEO of LS GROUP concludes: “XR and 3D tools are no longer a trend, they are becoming a standard. Brands that want to stay ahead of the game must seize the opportunity without delay. Our mission is to help them in this change with innovative and sustainable solutions.”
Let’s meet at Laval Virtual 2025 to discover how LS STUDIO is redefining the product experience with cutting-edge immersive solutions.
