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Retail

3 posts
RetailAugmented realityUse case

Augmented reality in the wine industry

By Marie Verrier
7 October 2021
Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
RetailAugmented realityFocus

AR, the challenge for future media companies: introducing MediAR

By Michel Ruiz
5 October 2021
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
RetailMixed realityUse case

Synergiz created the LEGO application to upgrade products

By Marie-Pierre Verrier
14 May 2021
Synergiz, a company that creates collaborative and interactive solutions, uses mixed reality. It offers its clients the possibility of enriching the presentation of their products. Marie-Pierre Verrier, from the Institut Arts et Métiers de Laval, presented a project…
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