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Retail

6 posts
RetailVirtual realityPortrait

LS STUDIO reinforces its XR and immersive 3D vision of 2025 with SmartPixels

By Léa Paule
3 March 2025
LS STUDIO is the LS GROUP division dedicated to XR (Extended Reality) solutions applied to marketing and sales. In a world where customer experience has become a key differentiator, LS STUDIO is revolutionizing how products are presented, configured, and sold by leveraging…
RetailFocus

XR and virtual worlds: what opportunities for brands?

By Léa Paule
5 December 2024
Laval Virtual conferences are for those who wish to better understand immersive technologies. Five half-days are planned, covering a wide range of VR/AR topics. In the session “Delight your customers with XR” occurring on Friday April, 11, professionals from the…
RetailHardwareSmart IndustryInterview

Immersive Display, Europe's leading supplier of VR accessories

By Léa Paule
28 March 2024
Since 2016, Immersive Display has been supplying virtual reality (VR) and augmented reality (AR) headsets and accessories to professionals and individuals around the world. With more than 20,000 customers and 200 hardware references, the French company is the European leader…
RetailAugmented realityUse case

Augmented reality in the wine industry

By Marie Verrier
7 October 2021
Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
RetailAugmented realityFocus

AR, the challenge for future media companies: introducing MediAR

By Michel Ruiz
5 October 2021
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
RetailMixed realityUse case

Synergiz created the LEGO application to upgrade products

By Marie-Pierre Verrier
14 May 2021
Synergiz, a company that creates collaborative and interactive solutions, uses mixed reality. It offers its clients the possibility of enriching the presentation of their products. Marie-Pierre Verrier, from the Institut Arts et Métiers de Laval, presented a project…

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