Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
Synergiz, a company that creates collaborative and interactive solutions, uses mixed reality. It offers its clients the possibility of enriching the presentation of their products. Marie-Pierre Verrier, from the Institut Arts et Métiers de Laval, presented a project…
