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Browsing category

Augmented reality

11 posts
Art / HeritageAugmented realityPortrait

Femme Fatale Studio reinvents immersive storytelling

By Léa Paule
21 March 2025
Femme Fatale is a French creative studio specialized in XR experiences. Its ambition is to transform interactive and immersive storytelling by offering new and unique experiences. The studio is mainly aimed at the artistic and cultural field. Its team collaborated with one…
Environment / SocietyAugmented realityInterview

Artefacto brings XR to the renewable energy market

By Léa Paule
20 March 2025
With client references like EDF, Veolia and Eiffage, Artefacto has established itself on the virtual reality scene in France. Historically specialized in real estate, training and industry, Artefacto has recently turned its attention to the renewable energy market. The…
Augmented realityFocus

5 Lessons Learned Building Location-based AR Experiences

By Yoni Binstock
16 June 2023
The emergence of Location-based Augmented Reality promises to transform the very fabric of our lives, offering unparalleled opportunities to revolutionize the way we engage with the world and interact with each other. As John Hanke, CEO of Niantic, Inc puts it…
RetailAugmented realityUse case

Augmented reality in the wine industry

By Marie Verrier
7 October 2021
Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
RetailAugmented realityFocus

AR, the challenge for future media companies: introducing MediAR

By Michel Ruiz
5 October 2021
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
Entertainment / MultimediaAugmented realityNews

Scare yourself with this augmented reality escape game

By Julien Peyrache
24 June 2021
XD Productions revisits the Escape Game thanks to augmented reality with the game Amelia’s Secret. This board game 2.0. transforms your living room into a haunted house thanks to the “marker” cards and its free application. Immersion and thrills…
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  • THE VR/AR BLOG BY LAVAL VIRTUAL

    With this blog, Laval Virtual highlights the most recent technological innovations and the latest trends. BtoB oriented, the Laval Virtual blog is for those who whish to better understand and master immersive technologies, integrate them in their value chain or predict their development.

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