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Focus

46 posts
Laval VirtualFocus

The Visionaries Think Tank imagines the futur of immersive technologies

By Léa Paule
21 October 2021
What will the immersive technologies like virtual reality and augmented reality look like 10 years from now? This question is asked every year by the Visionaries Think Tank participants. Organized before the VR/AR exhibition Laval Virtual, this 2-day prospective workshop…
RetailAugmented realityFocus

AR, the challenge for future media companies: introducing MediAR

By Michel Ruiz
5 October 2021
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
Virtual realityFocus

Social networks embrace virtual and augmented reality

By Léa Paule
27 September 2021
Many sectors are investing in immersive technologies. Few areas are now escaping this trend. This is also true for the world of social networks, which have been able to embrace virtual and augmented reality, sometimes becoming major players in the market. How are immersive…
Automotive / TransportationVirtual realityFocus

Advances in mobility using virtual and augmented reality

By Léa Paule
20 September 2021
The world of transport and mobility is constantly changing. Today, one of the priorities is the environment and air pollution. Hence the exponential boom in electric vehicles (cars, scooters, bikes, etc.). Comfort and assistance for drivers and other travellers is also a…
Artificial IntelligenceFocus

Bot and voice assistant: a useless and/or impossible chat?

By Carole Lailler
1 September 2021
Without us even realizing it, bots and voice assistants have conquered our daily lives. Do all these voice, call and chat bots generate a simple “wow” effect or are they a great technological achievement? Carole Lailler, Doctor of Language Sciences and consultant…
Recto VRsoFocus

One week of art residency at the Laval Virtual Center

By Léa Paule
1 July 2021
From June 14 to 18, 2021, two digital artists were invited to the Laval Virtual Center as part of the cross-residency between Recto VRso and Stereolux. These 5 days aimed to meet experts in virtual reality, and to initiate a digital art project. Back on this week of…
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