Virtualware developed a no-code XR content creation platform.
Crédits photos : Virtualware
XR has become a widely adopted strategic tool in the industrial sector. The benefits of virtual training and maintenance are well established. However, industry professionals still need to be able to adopt these XR solutions. Virtualware specializes in 3D software for businesses. As an exhibitor at Laval Virtual, the Spanish company will use its flagship product VIROO to show how easy it is to create and deploy immersive content for teams and production line. We spoke with Maria Madarieta, Customer Success Manager, who explained Virtualware’s vision for transforming the business world through simulation technologies.
Can you present Virtualware and tell us about your contribution to the XR industry?
With more than two decades of expertise in building enterprise solutions globally, Virtualware is a world leader in 3D-driven enterprise software. The company delivers a professional and practical approach to real-time 3D by providing companies and institutions with the tools and support they need to grow, strengthen, and accelerate their adoption of advanced visualization and simulation technologies, including XR, digital twin and virtual commissioning.
Virtualware’s diverse range of 3D-powered products, including VIROO and Simumatik, are designed to support decision-making and efficiency across industries such as energy, automotive, transportation, defense, manufacturing, education and health. These solutions help organizations optimize training, engineering, and operational processes—boosting competitiveness while contributing to a more sustainable future.
Virtualware’s client base includes GE Vernova, Petronas, Volvo, Gestamp, Alstom, ADIF, Guardian Glass, Biogen, Kessler Foundation, Invest WindsorEssex, McMaster University, the University of El Salvador, Ohio University, the Spanish Ministry of Defense and the Basque Government.
The company’s headquarters are in Bilbao, Spain, with offices in Orlando, US, Toronto, Canada, and in Skövde, Sweden.
Virtualware will be an exhibitor at the next edition of Laval Virtual in April 2026. Are you planning any activities or demonstrations for visitors?
Yes! As part of our presentation of our XR platform VIROO, there will be live demonstrations of this product and of the VIROO Studio, showcasing how easy it is to use the platform — rapid content creation with no-code templates, intuitive deployment across devices, and seamless scalability without technical hurdles. We’ll also feature real use cases with actual clients, including measurable results like faster training rollouts and efficiency gains.
Can you share insights on the innovation behind your flashship product, VIROO?
VIROO’s core innovation centers on evolving into a device-agnostic spatial platform via Infrastructure as Code (IaC), enabling stable, scalable XR deployments without service interruptions. Key advancements include agile VIROO Studio for rapid workflow adaptation, expanded reusable XR templates across sectors, and enhanced VIROO Cloud microservices for resilient orchestration and governance. This architecture supports mixed-reality across VR/AR/streaming, with AI integration for real-time asset generation and virtual assistants that accelerate creation pipelines.
At Laval Virtual, we’ll showcase an update to our existing VIROO platform, highlighting 2026 roadmap previews like standalone XR unification, no-code training templates, multi-device collaboration (including Igloo projections and multi-brand headsets), and AI-assisted XR development. It’s an evolution of our enterprise XR ecosystem, emphasizing practical scalability for industrial and educational use.
How is your solution helping to transform the field of XR enterprise?
In enterprise XR for training, design, and operations (industrial, education, manufacturing), VIROO transforms workflows by enabling repeatable, high-impact experiences that reduce technical barriers and scale across devices. Concrete examples: mass vocational training rollouts for hundreds of instructors using guided templates, cutting creation time while ensuring pedagogical consistency; industrial simulations integrating XR with real machinery for maintenance/training, boosting realism and outcomes; and supplier collaboration via stable spatial layers, streamlining reviews and deployments.
We will showcase different use cases from GE Vernova or Ohio University in the US, The Spanish Railway Infrastructure manager (ADIF) and the Spanish military health school (EMISAN) in Europe and Invest WindsorEssex and NextStar Energy $3.8 million battery manufacturing training program in Canada.
