Described as the “Pokemon Go of arts and culture”, BavAR[t] is an augmented reality game. The ambition is to discover arts and culturel the fun way. The Laval Virtual exhibition offers to try this application from April 5 to 16, 2023, in partnership with the…
Oriented to business and industry, Visionaries 777 intends to make life easier for companies thanks to augmented reality. The company offers several solutions and immersive applications for data visualization. Visionaries 777 has worked on design, manufacturing, marketing…
Early in October, the project of Stan Laroque and its teams was launched on Kickstarter. It’s the first standalone mixed reality headset made in France, mixing virtual reality and augmented reality. The crowdfunding campaign is already beyond the expectations of the…
Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
Many sectors are investing in immersive technologies. Few areas are now escaping this trend. This is also true for the world of social networks, which have been able to embrace virtual and augmented reality, sometimes becoming major players in the market. How are immersive…
