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Browsing tag

augmented reality

HardwareMixed realityNews

Lynx R-1, the 100% French mixed reality headset

By Léa Paule
13 October 2021
Early in October, the project of Stan Laroque and its teams was launched on Kickstarter. It’s the first standalone mixed reality headset made in France, mixing virtual reality and augmented reality. The crowdfunding campaign is already beyond the expectations of the…
RetailAugmented realityUse case

Augmented reality in the wine industry

By Marie Verrier
7 October 2021
Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
RetailAugmented realityFocus

AR, the challenge for future media companies: introducing MediAR

By Michel Ruiz
5 October 2021
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
Virtual realityFocus

Social networks embrace virtual and augmented reality

By Léa Paule
27 September 2021
Many sectors are investing in immersive technologies. Few areas are now escaping this trend. This is also true for the world of social networks, which have been able to embrace virtual and augmented reality, sometimes becoming major players in the market. How are immersive…
Entertainment / MultimediaAugmented realityNews

Scare yourself with this augmented reality escape game

By Julien Peyrache
24 June 2021
XD Productions revisits the Escape Game thanks to augmented reality with the game Amelia’s Secret. This board game 2.0. transforms your living room into a haunted house thanks to the “marker” cards and its free application. Immersion and thrills…
Virtual realityFocus

How Virtual Reality Is Better Than Augmented Reality In Business

By Amanda Jerelyn
20 April 2021
Technological advancements have brought a revolution in almost every life sector. The overall virtual reality market is estimated to be $30.7 billion. China and America are the largest investors in this market. The rapid usage and penetration of technologies are visible…
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