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Browsing tag

augmented reality

Laval VirtualArt / HeritageNews

BavAR[t], an application to discover culture the fun way

By Léa Paule
17 March 2023
Described as the “Pokemon Go of arts and culture”, BavAR[t] is an augmented reality game. The ambition is to discover arts and culturel the fun way. The Laval Virtual exhibition offers to try this application from April 5 to 16, 2023, in partnership with the…
Laval VirtualInterview

Visionaries 777 brings augmented reality to the industry

By admin
7 March 2023
Oriented to business and industry, Visionaries 777 intends to make life easier for companies thanks to augmented reality. The company offers several solutions and immersive applications for data visualization. Visionaries 777 has worked on design, manufacturing, marketing…
HardwareMixed realityNews

Lynx R-1, the 100% French mixed reality headset

By Léa Paule
13 October 2021
Early in October, the project of Stan Laroque and its teams was launched on Kickstarter. It’s the first standalone mixed reality headset made in France, mixing virtual reality and augmented reality. The crowdfunding campaign is already beyond the expectations of the…
RetailAugmented realityUse case

Augmented reality in the wine industry

By Marie Verrier
7 October 2021
Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
RetailAugmented realityFocus

AR, the challenge for future media companies: introducing MediAR

By Michel Ruiz
5 October 2021
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
Virtual realityFocus

Social networks embrace virtual and augmented reality

By Léa Paule
27 September 2021
Many sectors are investing in immersive technologies. Few areas are now escaping this trend. This is also true for the world of social networks, which have been able to embrace virtual and augmented reality, sometimes becoming major players in the market. How are immersive…
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  • THE VR/AR BLOG BY LAVAL VIRTUAL

    With this blog, Laval Virtual highlights the most recent technological innovations and the latest trends. BtoB oriented, the Laval Virtual blog is for those who whish to better understand and master immersive technologies, integrate them in their value chain or predict their development.

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