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Laval VirtualFocus

The Visionaries Think Tank imagines the futur of immersive technologies

By Léa Paule
21 October 2021
What will the immersive technologies like virtual reality and augmented reality look like 10 years from now? This question is asked every year by the Visionaries Think Tank participants. Organized before the VR/AR exhibition Laval Virtual, this 2-day prospective workshop…
HardwareVirtual realityNews

HTC Vive Flow, VR glasses for the general public

By Léa Paule
19 October 2021
HTC is releasing a new VR headset for the general public: the Vive Flow. Designed as glasses with an ultra compact shape, the Vive Flow will be mostly used to watch videos and live light immersive experiences. Will these “immersive glasses” by HTC open the…
HardwareMixed realityNews

Lynx R-1, the 100% French mixed reality headset

By Léa Paule
13 October 2021
Early in October, the project of Stan Laroque and its teams was launched on Kickstarter. It’s the first standalone mixed reality headset made in France, mixing virtual reality and augmented reality. The crowdfunding campaign is already beyond the expectations of the…
Recto VRsoNews

Recto VRso is launching its 5th call for digital art projects

By Léa Paule
11 October 2021
The digital art festival Recto VRso is celebrating its 5th anniversary on April 12-17, 2022. For the occasion, two calls for digital art projects are launched to exhibit during the event. Recto VRso is looking for digital art projects and artworks on the theme: “Real…
RetailAugmented realityUse case

Augmented reality in the wine industry

By Marie Verrier
7 October 2021
Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
RetailAugmented realityFocus

AR, the challenge for future media companies: introducing MediAR

By Michel Ruiz
5 October 2021
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
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  • THE VR/AR BLOG BY LAVAL VIRTUAL

    With this blog, Laval Virtual highlights the most recent technological innovations and the latest trends. BtoB oriented, the Laval Virtual blog is for those who whish to better understand and master immersive technologies, integrate them in their value chain or predict their development.

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