Femme Fatale is a French creative studio specialized in XR experiences. Its ambition is to transform interactive and immersive storytelling by offering new and unique experiences. The studio is mainly aimed at the artistic and cultural field. Its team collaborated with one…
With client references like EDF, Veolia and Eiffage, Artefacto has established itself on the virtual reality scene in France. Historically specialized in real estate, training and industry, Artefacto has recently turned its attention to the renewable energy market. The…
The emergence of Location-based Augmented Reality promises to transform the very fabric of our lives, offering unparalleled opportunities to revolutionize the way we engage with the world and interact with each other. As John Hanke, CEO of Niantic, Inc puts it…
Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
XD Productions revisits the Escape Game thanks to augmented reality with the game Amelia’s Secret. This board game 2.0. transforms your living room into a haunted house thanks to the “marker” cards and its free application. Immersion and thrills…
