Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
Many sectors are investing in immersive technologies. Few areas are now escaping this trend. This is also true for the world of social networks, which have been able to embrace virtual and augmented reality, sometimes becoming major players in the market. How are immersive…
The world of transport and mobility is constantly changing. Today, one of the priorities is the environment and air pollution. Hence the exponential boom in electric vehicles (cars, scooters, bikes, etc.). Comfort and assistance for drivers and other travellers is also a…
Without us even realizing it, bots and voice assistants have conquered our daily lives. Do all these voice, call and chat bots generate a simple “wow” effect or are they a great technological achievement? Carole Lailler, Doctor of Language Sciences and consultant…
In her last book published in the fall of 2020, Indira Thouvenin want to deconstruct the myth of virtual reality. More of a mystery than a myth, immersive technologies raise questions, specifically in the way it is used. Do we really know virtual reality? How to use it? How…
