In a previous article, we tried to define the Metaverse. The French report called “Exploratory mission of the metaverse development” helped us list common characteristics and make a typology. We must now study the second part of the rapport: issues and challenges…
The Metaverse is a concept as fascinating as enigmatic. Lots of people tried to give a definition. Even the French government got interested and ordered a “Exploratory mission of the Metaverse development”. Let’s try together to analyze the conclusions of…
HTC is releasing a new VR headset for the general public: the Vive Flow. Designed as glasses with an ultra compact shape, the Vive Flow will be mostly used to watch videos and live light immersive experiences. Will these “immersive glasses” by HTC open the…
Early in October, the project of Stan Laroque and its teams was launched on Kickstarter. It’s the first standalone mixed reality headset made in France, mixing virtual reality and augmented reality. The crowdfunding campaign is already beyond the expectations of the…
Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
