Early in October, the project of Stan Laroque and its teams was launched on Kickstarter. It’s the first standalone mixed reality headset made in France, mixing virtual reality and augmented reality. The crowdfunding campaign is already beyond the expectations of the…
Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
The world of transport and mobility is constantly changing. Today, one of the priorities is the environment and air pollution. Hence the exponential boom in electric vehicles (cars, scooters, bikes, etc.). Comfort and assistance for drivers and other travellers is also a…
XD Productions revisits the Escape Game thanks to augmented reality with the game Amelia’s Secret. This board game 2.0. transforms your living room into a haunted house thanks to the “marker” cards and its free application. Immersion and thrills…
From April 14 to 16, 2021, the virtual part of the international digital art festival Recto VRso was held online in the Laval Virtual World. Many international speakers (digital artists, curators, cultural professionals) gathered. On April 14th, Maurice Benayoun…
