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HoloForge, specialist and promoter of mixed reality

Solution de réalité mixte par HoloForge Interactive

HoloForge is exhibitor at Laval Virtual on April 12-14, 2023.

Crédits photos : Holoforge

Founded in Bordeaux (France), HoloForge is specialized in the development and promotion of mixed reality experiences. The company has already presented at Laval Virtual its immersive and interactive model of Mont Saint-Michel and its hologram solution for remote communication. HoloForge will be exhibiting again at Laval Virtual from April 12 to 14, 2023 on booth B43. Interview with Boris Gambet, Department Director.

Can you introduce your company?

HoloForge, BtoB department of Asobo Studio, is specialized in the creation of tailor-made applications for industry, healthcare, culture and entertainment, by using technologies and methods from video games. By focusing mainly on mixed reality, we have gained a unique expertise on virtual and augmented reality thanks to our close collaboration with Microsoft.

Mixed reality is at the frontier between the virtual and real world, offering a revolutionary sensory experience and changing our connection with the digital world. With over 11 years of work dedicated to the creation of applications for HoloLens, HoloForge Interactive has a unique comprehension of this technology. Today, our ambition is to make mixed reality accessible to all.

What will your company show at Laval Virtual 2023?

We are thrilled to present our industry-focused solutions and also a premiere in the cultural field. HoloForge will show the first tailor-made application dedicated to training and maintenance of nuclear staff with our partner Framatome.

On the cultural side, the icone Joséphine Baker will be highlighted in a prototype presented to the general public for the very first time. At HoloForge, we are passionate about creation and innovation and look forward to sharing our experiences with the visitors.

Laval Virtual is celebrating its 25th edition this year. Do you have any memories to share since the first edition in 1999?

Of course, the many Laval Virtual Awards that we received! But also the good atmosphere of this community.

The world of immersive tech was shaken up by the rise of the Metaverse and virtual worlds. What is your opinion on these?

The metaverse has been existing and used for many years now. For us, it’s mainly a marketing buzz that does not reflect any real technological innovation.

How do you see the VR world in 10 years?

There will necessarily be a hardware arms race, first in BtoB then in BtoC. As for uses, they will explode in the years to come, as a logical consequence of the dematerialization initiated in all sectors.

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