What will the immersive technologies like virtual reality and augmented reality look like 10 years from now? This question is asked every year by the Visionaries Think Tank participants. Organized before the VR/AR exhibition Laval Virtual, this 2-day prospective workshop…
HTC Vive Flow, VR glasses for the general public
19 October 2021
HTC is releasing a new VR headset for the general public: the Vive Flow. Designed as glasses with an ultra compact shape, the Vive Flow will be mostly used to watch videos and live light immersive experiences. Will these “immersive glasses” by HTC open the…
Lynx R-1, the 100% French mixed reality headset
13 October 2021
Early in October, the project of Stan Laroque and its teams was launched on Kickstarter. It’s the first standalone mixed reality headset made in France, mixing virtual reality and augmented reality. The crowdfunding campaign is already beyond the expectations of the…
Recto VRso is launching its 5th call for digital art projects
11 October 2021
The digital art festival Recto VRso is celebrating its 5th anniversary on April 12-17, 2022. For the occasion, two calls for digital art projects are launched to exhibit during the event. Recto VRso is looking for digital art projects and artworks on the theme: “Real…
Augmented reality in the wine industry
7 October 2021
Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…