The digital art festival Recto VRso is celebrating its 5th anniversary on April 12-17, 2022. For the occasion, two calls for digital art projects are launched to exhibit during the event. Recto VRso is looking for digital art projects and artworks on the theme: “Real…
Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
The 6th edition of the World Cup of Game Development will take place on October 8-10, 2021. The French part of the competition will be held at the Laval Virtual Center, and is organized by Laval Virtual in partnership with ETR. For this GameJam+, 48 hours of game creation…
In order to gather its best trainers of the year from all over the world, Alstom University organized its annual Trainers Day virtually in mid-July. Last year, the event happened in a remote meeting solution. In 2021, looking for a more immersive and interactive platform…
Many sectors are investing in immersive technologies. Few areas are now escaping this trend. This is also true for the world of social networks, which have been able to embrace virtual and augmented reality, sometimes becoming major players in the market. How are immersive…