With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
The World Cup of Game Development to be held in Laval
1 October 2021
The 6th edition of the World Cup of Game Development will take place on October 8-10, 2021. The French part of the competition will be held at the Laval Virtual Center, and is organized by Laval Virtual in partnership with ETR. For this GameJam+, 48 hours of game creation…
How Alstom University went virtual for its annual Trainers Day
29 September 2021
In order to gather its best trainers of the year from all over the world, Alstom University organized its annual Trainers Day virtually in mid-July. Last year, the event happened in a remote meeting solution. In 2021, looking for a more immersive and interactive platform…
Social networks embrace virtual and augmented reality
27 September 2021
Many sectors are investing in immersive technologies. Few areas are now escaping this trend. This is also true for the world of social networks, which have been able to embrace virtual and augmented reality, sometimes becoming major players in the market. How are immersive…
Best practices guide for virtual events
22 September 2021
Virtual and hybrid events are the new normal. To grow its audience and allow everyone from all around the world to attend, VRDays Europe will take place both physically and virtually this year. Part of the online programme will happen in the Laval Virtual World, an…
Advances in mobility using virtual and augmented reality
20 September 2021
The world of transport and mobility is constantly changing. Today, one of the priorities is the environment and air pollution. Hence the exponential boom in electric vehicles (cars, scooters, bikes, etc.). Comfort and assistance for drivers and other travellers is also a…


