With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
Social networks embrace virtual and augmented reality
27 September 2021
Many sectors are investing in immersive technologies. Few areas are now escaping this trend. This is also true for the world of social networks, which have been able to embrace virtual and augmented reality, sometimes becoming major players in the market. How are immersive…
Advances in mobility using virtual and augmented reality
20 September 2021
The world of transport and mobility is constantly changing. Today, one of the priorities is the environment and air pollution. Hence the exponential boom in electric vehicles (cars, scooters, bikes, etc.). Comfort and assistance for drivers and other travellers is also a…
Bot and voice assistant: a useless and/or impossible chat?
1 September 2021
Without us even realizing it, bots and voice assistants have conquered our daily lives. Do all these voice, call and chat bots generate a simple “wow” effect or are they a great technological achievement? Carole Lailler, Doctor of Language Sciences and consultant…
From June 14 to 18, 2021, two digital artists were invited to the Laval Virtual Center as part of the cross-residency between Recto VRso and Stereolux. These 5 days aimed to meet experts in virtual reality, and to initiate a digital art project. Back on this week of…
Virtual exhibition: online art today
7 June 2021
From April 14 to 16, 2021, the virtual part of the international digital art festival Recto VRso was held online in the Laval Virtual World. Many international speakers (digital artists, curators, cultural professionals) gathered. On April 14th, Maurice Benayoun…