Augmented reality technology is more and more used in the marketing field. For many brands, it’s a way to extend the customer experience, and it sometimes event help trigger a purchase. Marie-Pierre Verrier, from the Laval Institute of Arts et Métiers, is…
With the development of immersive technologies and particularly augmented reality, marketing techniques are being turned upside down. Those emerging technologies are a new playground and an innovative support to send information. It’s an opportunity for media…
Many sectors are investing in immersive technologies. Few areas are now escaping this trend. This is also true for the world of social networks, which have been able to embrace virtual and augmented reality, sometimes becoming major players in the market. How are immersive…
XD Productions revisits the Escape Game thanks to augmented reality with the game Amelia’s Secret. This board game 2.0. transforms your living room into a haunted house thanks to the “marker” cards and its free application. Immersion and thrills…
Technological advancements have brought a revolution in almost every life sector. The overall virtual reality market is estimated to be $30.7 billion. China and America are the largest investors in this market.
The rapid usage and penetration of technologies are visible…
SportTrooper: personalised training solution for enhanced performance of sport pistol shooters
28 January 2021
A group of virtual reality researchers and top athletes have initiated a project as the 2024 Olympic Games approach. Hélène Jacolin, former athlete in the French pistol shooting team, presents the project SportTrooper developed by CREPS Bordeaux, onepoint and…
